HYALURONIC ACID

What is Hyaluronic Acid?

Hyaluronic acid is a natural humectant which is found naturally in all the tissues of the body, especially in the skin and around the eyes and the joints. The ‘acid’ part of its name can be misleading because it’s actually very gentle. It’s hydrophilic which means it loves water. It acts like a support framework within the dermal layer of the skin for compounds like collagen and elastin which are essential in keeping skin looking supple and plumped-up. The amount of hyaluronic acid we have in our tissues diminishes as we age. That’s why skin becomes dryer, looser, less elastic and fine-lined without it.

How does Hyaluronic Acid work?

The good news is that it works really well. Think of it as a very clever sponge. It attracts and retains water and can hold up to a thousand times its own weight in liquid. It restores a healthy moisture content to your skin.

Is it for all skin types and all ages?

Yes! It’s clearly helpful for mature skin because it helps to dial-up facial fullness, smoothness and softness and in doing so helps to minimise fine lines. It’s also great for sensitive skin which is dry or dehydrated. It helps to increase moisture levels which means cracked skin can heal and unify and the skin’s barrier mechanism is normalised and strengthened. Hyaluronic acid is also brilliant on oily and blemished skin because it’s a mistake to think that oily skin doesn’t need moisture and hydration. Too often it’s because it’s feeling parched and off-balance that it produces more and more sebum. Hyaluronic acid helps to re-set everything because it replenishes moisture levels and helps to break the cycle of excess sebum production. It’s safe to use in pregnancy and on the most sensitive of skins. It’s for everyone.

What does Hyaluronic Acid do for my skin?

It’s a moisture magnet. It’s that simple. Skin looks hydrated and plumped-up and feels soft, supple and comfortable. And, it helps your skin cells to hold onto that moisture for as long as possible. Fine lines and wrinkles are minimised. The skin’s barrier function is strengthened which means better hydrated, smoother, fresher looking skin. It can also help protect the skin against free radicals and soothe and calm.

How do I use it?

The plumping, line-diminishing, glowing benefits of hyaluronic acid are only temporary. It has to be used daily to maintain its effect. It needs to be applied topically every day as part of your skincare routine. Using Brightening Hyaluronic Serum as part of a simple routine with our cult cleansers and facial oils will give beautifully hydrated, happy skin.